Case Study Panera Bread Essay

SynopsisPanera Bread is a cursory made-to-order agile food restaurant that go games force breads, sandwiches, tossed salads and soups. Established in 1981, with 1,562 federation possess and franchised locations, Panera Bread has moved into the forefront of the restaurant business, and has strategically penetrated the market plot of ground acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor eat. A fireplace inside the restaurant is charitable to many customers during the winter months, of whom are looking for a torrid cup of umber and a place to read their newspaper or book. Coffee, tea, and soda are offered with free refills, and water with lemons is complementary. Indoor tables, free refills, and cheery tables/chairs make Panera Breads establishment a functional study place for college kids. all(prenominal) restaurant is well staged with elegant displays of their specialty baked products, qualification it nearly im achievable not to indulge. This riotous maturation restaurant has retained a agonistic edge due to their appealing interior design, so-so(p) dining environment, pertly baked goods, fresh coffee and tea, made-to-order foods with possible drive-through capabilities, customer rewards card, tables equipped with electrical outlets, and efficient service. Panera Bread establishments, undoubtedly, offer an follow up that can only occur at Panera Bread.ResourcesPanera Bread has a find concept to provide a premium specialty bakery and caf experience to urban workers and suburban dwellers. Attractive & appealing menuNationwide draw in the bakery-caf segmentHigh ratings in customer satisfaction studies wide brand nameFresh saccharide operations & sales to franchised stores sign success in cateringGood franchisees higher sales in franchised stores compared to troupe-owned Financial strength of the company able to grow without taking on too much debtCapabilitiesPanera bread offe rs an upscale fast fooling dining experience. Panera operates in three business segments company owned bakery-caf operations, franchise operations, fresh dough operations. Every restaurant is well staged with elegant displays of their specialty baked products, making it nearly impossible not to indulge. This fast growing restaurant has maintained a competitive edge due to their appealing interior design, neutral dining environment, fresh baked goods, fresh coffee and tea, made-to-order foods with possible drive-through capabilities, customer rewards card, tables equipped with electrical outlets, and efficient service. centre CompetenciesPanera has created a casual but comfortable place where customers could eat freshly baked sandwiches, soups and salads without worrying about whether or not it is nutritious. The company is designed to visually reinforce the distinctive difference between its bakery-cafes and those of its competitors. centering of somatic and franchise growth, as well a obscure sense of confederation involvement and the desire to give back to community, further solidify Paneras placement as something different in today marketplace. Paneras deep sense community can be seen as Panera gives away oddment bread to homeless shelters and collects money for separate charitable causes such as the Operation Dough-Nation program.decision of fact 1The Panera Bread Company does not have an aggressive marketing strategy and aims to let customers discover Panera on their own. Paneras service is not as fast as other(a) fast-food companies and charges higher prices. Panera has higher prices than rivals, which could be due to their operating costs. Panera has expanded in the past years but the locations are concentrated geographically.Recommedation1Panera has opportunities to preserve their success in the fast casual industry. They can try to control operating costs that might be out of hand or unnecessary. The company should consider expanding into n ew markets andexpanding geographically, even internationally. Products can continually be made based on current food trends. The peak hours at Panera are breakfast and lunch, efforts could be made to attract a larger dinner partytime rush. I think that they should apply dinner specials so that more customers come in during that time this would be to increase sales during dinner times. Another idea is for online ordering, for the customers on the go. This way they can have a higher turnover rate when it comes to waiting in lines. Finding of Fact 2Panera Bread operating cost is too high.Recommendation 2Another thing that I would recommend Panera do, instead of making their dough at bakeries, Panera makes their dough at their stores. This could eliminate the middleman, and possibly eliminating excess materials in the process (including a reduction in transportation costs). This could potentially attend to their bottom line. Making low operating costs for a fast casual industry will prove successful. In an industry that has smooth substitutes it is all key(predicate) to cut down overhead prices to make the most from your sales. desegregation vertically could cut operating costs making profit increase.Finding of Fact 3Panera Bread management needs to strengthen the companys competitive position.Recommendation 3I recommend that the company focus on location to help increase their competitive position. It is a key success factor. Most consumers at a fast casual restaurant will be middle or hurrying class. It is important to locate these restaurants near demographic areas where many middle or upper class people can access the business. Many fast casual restaurants try to create a third place. The location of this restaurant is important because it should be placed in a central location where other commodities are surrounding it.To stay profitable in the highly competitive restaurant industry, Paneraregularly reviews and revises their menu to sustain the intere st of regular customers, touch changing customer preferences, and be responsive to various seasons of the year. Panera develops an advantage in changing their menu over competitors such as McDonalds and underground who do not change their menu frequently and customers often drop interest in their menu offerings.Works CitedWheelen, Thomas L. and J. David Hunger. Strategic Management and Business Policy Toward Global Sustainablity. Upper Saddle River Prentice Hall, 2012.