Essay --

Nowadays the children dog-tired most of the time ceremonial television than familys ago, and thitherfore screening more advertisements. The study conducted by Childrens National Institute base that children in America are spending more time watching television programs in a year than they are spending in school (Dumont, 2001). Within their website, the American Academy of Pediatrics says that advertising to children is delusory and studies shown that children recall the ads on television whether it is an ad for a toy or food items. Children are even remembering the ads targeted towards their parents and besides able to give away the alcohol and tobacco ads (Gardner, 2011). There exists a strong need to illegalize advertisements on television programs targeted for children under age 10 because the children are scarcely like flowers having innocent and babyish minds and they are not at a position to judge the benefits and harms associated with the products being advertised. Advertising is the art of attracting the human cognition to get money from it. In the present scenario the great deal of adverting has been targeted towards children. As per the study of the Global issues organization, children are the most captive audiences for the United States marketers and an come child watches an estimate of nearly forty thousand television commercials per year (Gardner, 2011). Advertisement on TV targeted towards children can adversely affect their affable and physical health. The minds of children are very sensitive and they believe advertising claims they sop up on the TV. As the children under age 10 have immature minds the advertisers use special tactics to appeal to young viewers. The children also imitate the characters they see in the ads such as Barb... ...ernment says that advertising targeted to children is morally and ethically unacceptable, since children cannot distinguish the purpose of advertising. In Belgium, it is forbidden to telecast t he ads during childrens programs as well as during the 5 minutes before and after them (Gardner,2011). Australia also banned advertisement during children programs. In addition to these the parents also had to educate the children the damaging aspects of advertising and teach them the importance of healthy food habits. It is the responsibility of both parent to make their child aware of the negative effects of the media touch them and educate them. Will the marketing agents will completely stop targeting children ashes a question of concern and the future of the children and their families remains ambiguous until there is a complete ban on advertisements.