Marketing Essay Example | Topics and Well Written Essays - 500 words - 37

Marketing - Essay ExampleProduct differentiation is becoming more and more of a factor in restaurant services promotions. Restaurants like Houlihans can start out with a differentiation that is more externally based, relying on the uniqueness of its services to part it from competitors. But due to merchandising related factors much(prenominal) as market saturation, the company may also have to differentiate its services internally to assert up with an increasing focus on segmentation of consumers and product differentiation to meet this segmentation. Thus, Cebrzynskis article shows how a restaurant should also move laterally to provide more choices to the consumer. Houlihans, like other restaurant services, should also show an increasing attention to service quality as well as incorporating extra-environmental trends such as vending into its traditional service line options of two differentiations.From a quality assurance standpoint of marketing and sales, Cebrzynskis article show s how restaurant company marketing success has thus far mainly been due to profitable and well-timed expansion and the use of clearly-defined segmentation bases to which marketing strategies are applied with a superior degree of innovation. The company has established inroads into a frustrated customer base beginning with its expansion into consumer and environmentally friendly products. The company researched its customer base to watch over their biggest complaints and worked to serve them so that they would enjoy a higher degree of customer satisfaction and loyalty.