Negative and Positive Learning Experience Examples

Positive learning experienceI have had many negative learning experiences, but at the same time I have had a good number of positive ones, that I have enjoyed and have benefited from greatly. Learning English as a foreign language at one of the clubs in my town back in Russia was, probably, the best learning experiences I have had so far. But what made it so positive? First of all, the motivation factor. I was 15 years old and very passionate about learning English.I wanted to be able to use it for my career as a teacher and simply in daily communication with my friends, American missionaries. The ability to speak another language opened up a whole new world for me of a different culture, people, literature, films, music and mentality. I spent 2 years learning English at this club. I was bit apprehensive at the start as my school English classes were not effective at all and did not help me in learning English, giving me an impression that it was completely my fault that I could not learn English.But after a few weeks at this club I felt relief, pride and personal satisfaction as I made a steady progress and was getting a noticeable result. Secondly, the lessons were of a very practical nature. The communicative approach was used to help us learn more affectively. We were actively participating in speaking, writing, listening and thinking. The tasks were challenging, difficult but achievable. My learning was enhanced by the potential applications of the English language after the lessons in speaking with my friends.Thirdly, the language we learnt was contemporary and up-to-date, so the learning was relevant and challenging. We were encouraged to learn English through reading books, watching films and even speaking to each other in English in daily life as the majority of learners did not have native speakers’ friends like I was fortunate to have. Another positive moment for me was that it was not a school environment. The atmosphere was relaxed and I did not feel an unnecessary pressure to follow any schedule. Our work was not graded and that alone was a very freeing point for me.I could focus on actual learning and not worry about getting good or bad grades. And finely, the group of people that I learnt English with all consisted of highly motivated and enthusiastic people, who were very committed to learning the English language. The opportunity to learn from each other in the classroom increased my motivation and learning. Active involvement and co-operation in our group helped me to enjoy our lessons. a pupil at that point of my life. | Looking back now as teacher I cannot say those were the perfectly composed lessons.I would have done many things differently if i had been a teacher of that club now. But it was certainly a very different experience from everything else I had as a pupil at that point of my life. Negative learning experienceAs most students, adults or children, I have experiences a number of negative learning exp eriences over my lifetime, everything from poor instructional methods to strongly influential teachers. These learning experiences have created impressions and preconceptions that added to the diversity of my classroom experience.It is important to examine not only positive learning experiences but negative ones as well, to understand the influence that the past learning experience makes on the future learning. Most of my negative learning experience occurs in the first 2 years of the University where I studied the English language for teaching and translation purposes. Why do I consider that learning experience to be negative? First of all, in my opinion, the students’ needs were not properly addressed.As a student I often felt very discouraged when I saw inconsiderate behaviour on the part of my teacher. Witnessing repeated problems caused me at some point of learning to question my major and even my aspirations for a university degree. I think our teacher was unaware of ou r interests, backgrounds and even anxieties. This knowledge would have helped her to make the class seem more personal and the materials more accessible. Secondly, the teacher failed to provide materials and resources that worked with all or most learning styles.I am a visual – learning student. Often I struggled during the lessons to follow or recall information that was â€Å"heard† in a lesson. If I had been provided some visual aids when studying I would have retained more information. This visual tools would have improved my ability to store or and recall information more completely and effectively. And thirdly, the communicative approach was very rarely used, if at all during the lessons. Communicative language teaching makes use of real-life situations that produce communication.Our teacher, unfortunately, rarely set up situations that we could encounter in real life. My learning was not motivated by real-life simulations and meaningful topics. We were learning the language out of context, both linguistic and social. Some situational context was still present though. We rarely engaged in class discussions when we could have shared our experiences and viewpoints. The teacher talked more and listened less. Because of my decreased responsibility to participate, I was losing confidence in using the target language in general. I felt less responsible for my own learning.As a result, my grades were low, so was my self-esteem. My damaged self-esteem caused my negative learning cycle to progress. I missed quite a few classes. I lacked motivation for any classwork and became withdrawn. This negative learning experience was probably one of the strongest. It did get better in the next three years of the University. Maybe because we the teacher changed or I was somehow able to remove the barriers to my learning that and had been put in the first two years of the University. been put in the first two years of the University. |

Jewish Feminism

Jewish feminism has had a significant impact on the development and expression of Judaism. They have faced many obstacles and brought about much change in the Jewish tradition. Jewish feminism is a movement that seeks to improve the religious, legal and social role and contribution of women within Judaism. Feminism can be traced back to the early 1970s where women began to question their roles amongst society. For Jewish women, they wanted to focus on the composition of the minyan, the exemption from some mitzvot, exclusion of women as witnesses of Jewish law and the position of women in relation to divorce proceedings. Each variant has responded differently to feminism and the level of impact as differed amongst Reform, Conservative and Orthodox Jews. Judaism is known for being more patriarchal than many other organised religions. This has made it difficult for Jewish feminists to bring about equity and tzedakah. Jewish feminists have one main agenda and that is to challenge and fight sexism within Judaism. They see their work as part of their duty to tikkun olam and believe their actions bring tzedakah to their faith community. Jewish feminism created much controversy as many men thought that it would have a weakening effect on Jewish life, however many would argue that it has been strengthened. The Orthodox Jewish communities found the impact of Jewish feminism to be a significant issue for their interpretation of the halakah and how their religion is to be expressed. They seeked change in a manner that can be defended by Jewish law and always worked within the framework of traditional worship. However, amongst the Reform and Conservative Jews, their attitudes have been much greater. Reform Jews have accepted that a woman can perform any religious ritual that a man does. They were the first group to do away with the mehiztah, that separated men from woman in the synagogue, they felt the customs and practices should be more in keeping with modern society. This had a significant impact as it led to the change in service and synagogue, and the service was rewritten in English from Hebrew. Jewish Feminism called upon all variants of Judaism to reconsider its response to the mitzvot and other elements of the halakah. Jewish feminists challenged Judaism in areas such as the patriarchal interpretation of sacred texts, role of women in rituals, role of women in leadership eg: Rabbi and the general rights of women. In 1972, ten New York Jewish feminists calling themselves Ezrat Nashim presented a document, â€Å"Call For Change†, to the Conservative movements Rabbinical Assembly. This â€Å"Call for Change† demanded that women be considered to perform all mitzvot, allowed full participation in religious observances, be counted in the minyan, have equal rights in marriage and initiate divorce. Judaism was changed by this document in 1977 when Conservative Judaism introduced feminist rituals. Until the 1950s Jewish women traditionally took a back seat in communal worship. The synagogue was divided with a mehitzah as they felt that men could not concentrate and keep their thoughts purely on prayer and their individual connection with God. Jewish feminism's impact on this issue was significant as they changed the physical direction of the mehitzah in the synagogue so women could see the front and yet the men were still separated from them. This change of the direction symbolises the change of views. Jewish feminism had a strong impact on the religious observances, laws and services. The role of women amongst society was changed in 1973 when the first female Rabbi, Sally Priesland, was ordained. There were many objections to the allowance of female Rabbis and numerous questions were raised such as their abilty to raise families and cope with the religious demands and if they were able to interpret the Scriptures correctly. However, non feminists were able to see that these women brought intuitive perspectives that positively questioned the base of the Jewish beliefs. Therefore the extent of change in response to Jewish feminism varies across the differing expressions of Judaism. It has brought new and fresh perspectives to the nature of worship services. Women will continue to demand and receive equality in both the secular and religious worlds. Jewish feminism has brought to each of the variants a closer relationship and a stronger response to the call tikkun olam.

Unit 5 Quiz

Student Gradebook Exam https://takeexam. next. ecollege. com/(NEXT(3d4570aa34))/Main/Cours†¦ Grading Summary These are the automatically computed Date and Time Started: results of your exam. Grades for essay Time Spent: questions, and comments from your instructor, are in the â€Å"Details† section below. Points Received: Question Type: Multiple Choice # Of Questions: 10 10/31/2012 8:58:27 AM 38 min , 14 secs 10 / 20 (50%) # Correct: 5 Grade Details – All Questions 1. Question : Carlton Company sold equipment for $3,700 that originally cost $22,000. The balance of the Accumulated Depreciation account related to this equipment was $19,000.The entry to record the disposal of this equipment would include a debit to Loss on Sale of Equipment of $700. credit to Gain on Sale of Equipment of $700. credit to Equipment of $3,000. debit to Gain on Sale of Equipment of $700. 0 of 2 Student Answer: Points Received: Comments: 2. Question : The premium on a two-year insurance po licy expiring on June 30, 2015, was paid in total on July 1, 2013. The original payment was debited to the insurance expense account. The appropriate journal entry has been recorded on December 31, 2013. The balance in the prepaid asset account on December 31, 2013, should be the same as the original payment. igher than if the original payment had been initially debited to an asset account. lower than if the original payment had been initially debited to an asset account. the same as it would have been if the original payment had been initially debited to an asset account. 2 of 2 Student Answer: Points Received: Comments: 3. Question : Student Answer: Failure to record the expired amount of prepaid rent expense would not understate expense. overstate net income. overstate owners' equity. understate liabilities. 2 of 2 Points Received: 1 of 3 11/7/2012 2:52 PM Student Gradebook Exam https://takeexam. next. ecollege. om/(NEXT(3d4570aa34))/Main/Cours†¦ Comments: 4. Question : The Supplies on Hand account balance at the beginning of the period was $6,600. Supplies totaling $12,825 were purchased during the period and debited to Supplies on Hand. A physical count shows $3,825 of Supplies on Hand at the end of the period. The proper journal entry at the end of the period debits Supplies on Hand and credits Supplies Expense for $9,000. debits Supplies Expense and credits Supplies on Hand for $12,825. debits Supplies on Hand and credits Supplies Expense for $15,600. debits Supplies Expense and credits Supplies on Hand for $15,600. of 2 Student Answer: Points Received: Comments: 5. Question : Student Answer: An accrued expense can be described as an amount paid and matched with earnings for the current period. paid and not matched with earnings for the current period. not paid and not matched with earnings for the current period. not paid and matched with earnings for the current period. 2 of 2 Points Received: Comments: 6. Question : How would proceeds received i n advance from the sale of nonrefundable tickets for the Super Bowl be reported in the seller’s financial statements published before the Super Bowl? Revenue for the entire proceeds. Read also Quiz Week 4Revenue less related costs. Unearned revenue less related costs. Unearned revenue for the entire proceeds. 2 of 2 Student Answer: Points Received: Comments: 7. Question : On June 30, a company paid $3,600 for insurance premiums for the current year and debited the amount to Prepaid Insurance. At December 31, the bookkeeper forgot to record the amount expired. The omission has the following effect on the financial statements prepared December 31: overstates owners' equity. overstates assets. understates net income. overstates both owners’ equity and assets. Student Answer: 2 of 3 11/7/2012 2:52 PM Student Gradebook Exam ttps://takeexam. next. ecollege. com/(NEXT(3d4570aa34))/Main/Cours†¦ Points Received: Comments: 2 of 2 8. Question : Student Answer: Total net income over the life of an enterprise is higher under the cash basis than under the accrual basis. lower under the cash basis than under the accrual basis. the same under the cash basis as under the accrual basis. not susceptible to measurement. 0 of 2 Points Received: Comments: 9. Question : Sky Company collected $12,350 in interest during 2013. Sky showed $1,850 in interest receivable on its December 31, 2013, balance sheet and $5,300 on December 31, 2012.The interest revenue on the income statement for 2013 was $3,450. $8,900. $12,350. $14,200. 0 of 2 Student Answer: Points Received: Comments: 10. Question : Student Answer: If an expense has been incurred but not yet recorded, then the end-of-period adjusting entry would involve a liability account and an asset account. a liability account and a revenue account. a liability and an expense account. a receivable account and a revenue account. 0 of 2 Points Received: Comments: * Times are displayed in (GMT-07:00) Mountain Time (US & Canada) 3 of 3 11/7/2012 2:52 PM

Law Essay Example | Topics and Well Written Essays - 750 words - 1

Law - Essay Example By a majority, the Court of Appeal had allowed the receivers appeal against Judge Maddocks decision upholding this claim. In Mainstream Properties Ltd v Young the Court of Appeal had dismissed the claimant property developers appeal against the rejection of its claim against the sixth defendant, De Winter, for interference with the employment contracts between the claimant and two of its employees, Young and Broad, in providing finance for property developments, the opportunities for which Young and Broad had diverted to companies which they had formed without their employers knowledge or agreement. De Winter had relied on assurances from Young and Broad that no conflict of interest with their duties as employees and directors of the claimant was involved. The economic tort claims in Douglas v Hello! Ltd were perhaps the least publicised issue in the protracted litigation over the publication in Hello! Magazine of illicitly taken photographs of the New York wedding of the film stars Michael Douglas and Catherine Zeta-Jones in 2001, they having granted exclusive rights to publish approved photographs to the OK! Magazine. Among the issues raised the best known is almost certainly Douglas and Zeta-Jones claim that this involved an infringement of their right to privacy. That was not in issue before the House of Lords where OK! Ltd appealed against the lower courts rejection of their economic tort claims against Hello! Ltd. The judgement of the Court of Appeal delivered by Lord Phillips MR focused on the ‘unlawful interference’ tort and contains an extended consideration of the meaning of ‘intention’ in the economic torts. While both Lindsay J at first instance and Lord Phillips made some observations on both types of the economic tort liability for conspiracy, no reference is made to this tort in the speeches in the House of Lords. The greater part

Malnutrition among people older than 65 years Essay

Malnutrition among people older than 65 years - Essay Example The study â€Å"Malnutrition among people older than 65 years† investigates the psychological effects of malnutrition among the elderly and their caregivers. Despite the recent attention given to malnutrition among elderly people, politicians have been painfully slow in taking the issue seriously. Finding a way to solve this issue forms the basis for this paper. In medical terms, malnutrition is either effect if illness or a cause of illness. Malnutrition can be a result of another disease like cancer. For instance, people undergoing cancer treatment are usually nauseated and their appetite is usually low. The disinterest in eating can lead to leads to malnourishment if it goes on for a longtime. Malnourishment can lead to exhaustion, confusion, and increases the risk of infections due to a weak immune system as well as increasing the risk of falling due to muscle weakness. Psychological factors such as depression and social isolation can also lead to under-eating. Health prom otion theory usually helps in in capturing the nature of health promotion in a way that provides a framework for analyzing and describing the processes, activities and contents of health promotion. Health promotion model studies health promotion framework, practice and design intervention. There are several models of health promotion such as Beattie’s model, Tannahill’s model, Holland and Caplan’s model, Pender’s model and Tone’s model. The public is more aware than ever before about the dangers of malnutrition among the older people.

BOCA ticket printing system review Essay Example | Topics and Well Written Essays - 750 words

BOCA ticket printing system review - Essay Example This has been demonstrated by various ways such as is discussed herein. First, the company has employed a good number of competent technocrats to man its operations. This is one of the company’s core strategies to produce best products in the market. In this sense, the company addresses the question of capacity building amongst its employees. Its products and services deploy the latest technologies existing in the current global market. Other than focusing on the man power, the company also uses the best alternative printing procedures, starting from the types of materials and procedures, in order to impact the market with their unique brand. They use the patented printing technique which is eliminates the pixel reduction, thus the dot gains property of a print material. In this regards again, in as much as BOCA company uses unique materials and processes, their products design for the ticket is so basic and for a wider taste of the market. This basic design has in it very spe cial features which make it so unique in the market. Most event organizers have today opted for the unique yet basic design for the tickets used in these events and stadia. Some of these special features include magnetic properties, RFID components, halogram enabled features and foil operated feature. BOCA print products also have an appearance setting on them that is more enhanced than most print products by other companies. This addresses the concern of clarity and precision. Other than clarity the print products also are designed to create and guarantee the security of the product. In this sense, the technological design used by BOCA cannot be easily compromised. This also comes with the company protection which is registered in the company policies that ensures the protection of rights. BOCA tickets have proved good as regards their functionality. BOCA printing company has three major competitors that trade in same products and services. However some of the

Life in Prison Essay Example | Topics and Well Written Essays - 1250 words

Life in Prison - Essay Example This is coupled with the political system, economic background and culture followed inside prisons. The writer also discusses a number of philosophies which play a vital part in this book. Carceral talks of the importance of understanding why criminals choose the path they are convicted for (Pollock 2005). The book is not the work and opinion of Caceral alone; it is coupled with the perspective of the four editors of the book. This adds a unbiased touch to the book as it is not limited to the ideas of a convict alone but also of individuals who are living in the outside world. Little is said about the crime committed that forces the writer into prison but the novel is interesting in its concept and theory for a number of reasons. The first striking thing about this novel is the politics that run inside a prison. Despite every individual being behind protective custody, the life shown by Carceral makes it seem like life in the jungle: a quest for survival. The weaker inmates are threatened by stronger ones who use and abuse the weak individuals. Like life in the wild, the weak learn to adjust to life in these tough prisons through different means. They either join prison gangs which afford them the security they lack or they pay for their protection. It is not the weakest convicts who adjust to the system. According to the book, each individual learns to manipulate their way to the system. This is used to gain advantage and survive within the prison cells. This is evident in the way the prisoners exploit the clinical tests and physicians to gain medication that will assist them in fitting and adjusting to their environment. Thus, by using these wrongfully obtained drugs, the inmates get high or sell the drugs off to other inmates to make money. Economics plays a vital role in the prison cell. This economy decides the life the inmate will lead inside the prison cell. Not only is this money important for their survival but it also helps in the conditions provided to every inmate. The text speaks of $130 being given to each inmate every month. While this seems like a phenomenally small amount to the ordinary individual, it is actually a great amount for the inmates who need not pay for housing or any other bills. This lack of expenses makes the amount given to the inmates enough to buy the basic resources they need. The inmates can choose to spend this on food, water, cigarettes or the protection they need to survive. Thus, each inmate is given the money to decide on the resources they wish to buy with their money. Apart from this economy, the convict can seek other ways to achieve to obtain their goods. Bartering is a perfect tool for gaining items that the inmates need. An instance of the goods that were traded included lea ther belts and laundry services, showing that the most basic of necessities are of such importance that inmates will exchange their very belongings to get them. Thus, the prison cell is also an economic world where barter and money are of as much importance for survival as they would be in the real world. An individual named Anonymous is introduced. This character is important in the non-fiction book because it allows the reader to divulge into the details of a specific person, thus allowing them to better relate to them. The first of these is the way of "minding your own business." This technique allows

A Review of the Human Resource blogs in the Hospitailty Industry Essay

A Review of the Human Resource blogs in the Hospitailty Industry - Essay Example My research stretched to deeper view and analysis of a Human Resource blog that aimed at having â€Å"Human† back in Human resource. This is criticizing the replacement of labor by technology that ends up giving less meaning to the term Human Resource in various workforces. As per this blog, it is evident that when the job market comes to question, the words Human Resource end up influencing whether one gets hired or fired. The blog highlights that companies indulge in tough decision making difficult choices. Majority of these choices involve their employees: this however does not mean that these choices are precisely to the advantage of these employees. The main discussion in this blog was to criticize the replacement of humans in human resource with other media. It is discussed that when companies decide on the fate of its human personnel, the decision arrived at is vital and important as it dictates whether there is boost in morale and whether there is availability of visible talent rendition that helps evaluate each and every individual contributor in that particular organization (Barrows, 2009). It is unfortunate though, when human workers are replaced by technology. Decisions evaluated change from matters concerning human skills to for instance, discussion of line items on spreadsheet software, computer tabulations and more technology terms that vividly show to what extent humans have been replaced. This replacement in the so-called human resource workforce in the tourism and associated industries in an effort to portray ingenuity in the tourism industry by machinery and other upcoming personnel media has had diverse effect. Bloggers who participated in this tourism blog by posting views and comments have a view that this trend should come to an instant stop. Humans should take back their role in human resource. The first step to take is seeing to it that the roles

Motivation At Work Essay Example | Topics and Well Written Essays - 2000 words

Motivation At Work - Essay Example IKEA has somewhere around 12,000 products available on their website, which is very near to their products range. In 2005 a survey was conducted and it was reported by the company that they had over 275 million hits on their website. The motto of the company is that are trying to create a better life for many people through their products. Ingvar Kamprad founded IKEA in Almhult, Sweden by in 1943, when he was a17 years old boy. The work IKEA is the abbreviation of Ingvar Kamprad Elmtaryd Agunnaryd. IKEA started out by selling all kinds of products like pens, runners, wallets, photo frames, watches, jewelry, furniture and stockings etc. anything that Kamprad thought that would sell at a reduced but reasonable price. It is the business idea of IKEA that they offer a wide range of home furnishing products at process which are affordable by many people. (IKEA) In 1948 IKEA introduces furniture in their range. The furniture was produced by the local manufactures in the forest closest to Ingvar Kamprad’s home. The response to the furniture was a positive one. Kamprad first started to sell the products out of his home and then he used mail order to deliver the products to his customer’s homes. In 1951 Kamprad saw an opportunity to sell his products through a catalog. The IKEA catalog which we know today was introduced to the world. 1n 1953 the first IKEA showroom was opened in Almhult, Sweden. In 1952 the concept of flat packing takes place and when one of the employees of the company took of a table’s leg so that it would not be damaged in the delivering process and it can also fit in the car. After discovering this, the flat packs and self assembly products were included in the IKEA’s range of products and they became an instant hit. In 1958 IKEA opens its first outlet in Almhult, Sweden. This outlet had 6700 sq meters of home furnishings displayed in that store and that was the largest

Curriculum Goals, Objectives, and Products Essay

Curriculum Goals, Objectives, and Products - Essay Example Curriculum goal is defined as an end or purpose that is stated through general terms where the achievement criterion is not used. When curriculum goals are used in a given system or school, they become the aims of education. On the other hand, curriculum objective illustrate an end or purpose that is stated in measurable and specific terms. Thus, curriculum goals are used to derive the curriculum objectives. The locus of curriculum objectives and goals is that they are written at school-district, state and individual level with expectations that jurisdiction has to be adhered to in a respective level. Nevertheless, any curriculum objective and goal, which is developed in a given level has to cut across several disciplines. The development of the curriculum goals and objectives has to focus on states of today with a bias on departmental development while reflecting on change in modern society. Educational aims and developers’ philosophy are used to establish curriculum goals an d objectives in individual, district and state based schools. Thus, the entire process and product of curriculum materials establishment is

Devise a business plan for a start up Essay Example | Topics and Well Written Essays - 2250 words

Devise a business plan for a start up - Essay Example 1. Firstly, the business plan will act as a guide by which the shareholders of the firm will be able to manage and direct the growth and activities that will take place. As such, the guidance and framework which will be put forward, as well as time sensitive goals and metrics, will assist the aforementioned shareholders in developing a comprehensive business plan suited to addressing many of the needs that will doubtless present themselves to the business. As with any business, the overarching objective of ABC Immigration is to provide a wide and diverse array of legal and counseling services that will serve the client base with the peculiar needs that any and all immigration related questions and concerns would likely generate. Furthermore, the eventual goal will be to become something of a market leader within the geographic region with regards to immigration issues. 1. Profit: As with any firm, the primary motivator is to provide a profit to the shareholders by a means of sufficient growth and development of the firm and the services that are offered. In this way, the profit objective fits in with the following objectives as the ultimate end towards which the others work. 2. Growth: As a means to differentiate the business, add services, and provide a higher quality of services to the customer as well as providing a higher profit margin through differentiation of services, the growth of the firm is a secondary objective. Purpose: The purpose of the firm exists to provide professional, helpful, affordable, and timely legal counseling to the customers that seek such services. In this manner, the company exists for the sole purpose of providing the aforementioned services to the individuals companies that avail themselves of the services that ABC Immigration offers. Vision: The firm envisions itself as successful only by providing the

Equivalence in Translation Essay Example for Free

Equivalence in Translation Essay Professionally, however, the term translation is | |confined to the written, and the term interpretation to the spoken (Newmark, 1991: 35). If confined to a written language, translation is a | |cover term with three distinguishable meanings: 1) translating, the process (to translate; the activity rather than the tangible object), 2)| |a translation: the product of the process of translating (e. g. the translated text), and 3) translation: the abstract concept which | |encompasses both the process of translating and the product of that process Bell (1991: 13). The term translation used and discussed | |throughout this paper is confined to the written language, and refers to both the product and process of translating. | | | |The definitions of translation suggested above imply that producing the same meaning or message in the target language text as intended by | |the original author is the main objective of a translator. This notion of sameness is often understood as an equivalence relation between | |the source and target texts. This equivalence relation is generally considered the most salient feature of a quality translation. | | | |2. Problems of Equivalence | | | |The principle that a translation should have an equivalence relation with the source language text is problematic. There are three main | |reasons why an exact equivalence or effect is difficult to achieve. Firstly, it is impossible for a text to have constant interpretations | |even for the same person on two occasions (Hervey, Higgins and Haywood (1995: 14). According to these translation scholars: | | | |before one could objectively assess textual effects, one would need to have recourse to a fairly detailed and exact theory of psychological | |effect, a theory capable, among other things, of giving an account of the aesthetic sensations that are often paramount in response to a | |text (Hervey, Higgins and Haywood (1995: 14). | | | |Secondly, translation is a matter of subjective interpretation of translators of the source language text. Thus, producing an objective | |effect on the target text readers, which is the same as that on the source text readers is an unrealistic expectation. Thirdly, it may not | |be possible for translators to determine how audiences responded to the source text when it was first produced (ibid, p. 14). Miao (2000) | |gives a specific example of the impossibility of the equivalence relation: | | | |If an original was written centuries ago and the language of the original is difficult to comprehend for modern readers, then a simplified | |translation may well have greater impact on its readers that the original had on the readers in the source culture. No translator would | |hinder the readers comprehension by using absolute expressions in order to achieve equivalent effect (Miao, 2000: 202) | | | |Because the target text can never be equivalent to the source text at all levels, researchers have distinguished different types of | |equivalence (Lauscher, 2000: 151). Nida (1964) suggests formal and dynamic or functional equivalence. Formal equivalence focuses attention | |on the message itself, in both form and content. It requires that the message in the target language should match as closely as possible the| |different elements in the source language (p.159). Dynamic equivalence is based on the principle of equivalent effect, where the | |relationship between the receptor and message should be substantially the same as that which existed between the original receptors and the | |message (p. 159). Newmark (1981) makes a distinction between communicative and semantic translation. Like Nidas dynamic equivalence, | |communicative translation also tries to create the effect on the target text reader which is the same as that received by readers of the | |source language text. Koller (1997) proposes denotative, connotative, pragmatic, textual, formal and aesthetic equivalence. Munday (2001) | |describes these five different types of equivalence as follows: | |1. Denotative equivalence is related to equivalence of the extralinguistic content of a text. | |2. Connotative equivalence is related to the lexical choices, especially between near-synonyms. | |3. Text-normative equivalence is related to text types, with texts behaving in different ways. | |4. Pragmatic equivalence, or communicative equivalence, is oriented towards the receiver of the text or message. | |5. Formal equivalence is related to the form and aesthetics of the text, includes word plays and the individual stylistic features of the | |source text (p. 47). | | | |Baker (1992) classifies various problems of equivalence in translation and suggests some strategies to deal with them. Adopting a bottom-up | |approach, she begins with simple words and phrases and continues with grammatical, textual and pragmatic equivalences. | | | |3. Strategies to solve problems of equivalence | | | |As has been mentioned above, problems of equivalence occur at various levels, ranging from word to textual level. The equivalence problems | |emerge due to semantic, socio-cultural, and grammatical differences between the source language and the target language. These three areas | |of equivalence problems are intertwined with one another. The meaning(s) that a word refers to are culturally bound, and in most cases the | |meaning(s) of a word can only be understood through its context of use. | | | |Due to semantic, socio-cultural, grammatical differences between the source language and the target language, loss and addition of | |information in translation cannot be avoided. Basnett-McGuire (1991) states that once the principle is accepted that sameness cannot exist | |between the two languages, it is possible to approach the question of loss and gain in the translation process (p. 30). Bell (1991: 6) | |suggests a similar point that something is always lost or, one might suggest, gained in the process, and according to Nida (1975), all | |types of translation involve 1) loss of information, 2) addition of information, and /or 3) skewing of information (p. 27). To conform to | |the stylistic demands and grammatical conventions of the target language, structural adjustment in translation is inevitably needed. These | |possibilities are expanded below. | | | |3. 1 Addition of information | | | |Information which is not present in the source language text may be added to the target language text. According to Newmark (1988: 91), | |information added to the translation is normally cultural (accounting for the differences between SL and TL culture), technical (relating to| |the topic), or linguistic (explaining wayward use of words). The additional information may be put in the text (i. e. by putting it in | |brackets) or out of the text (i.e. by using a footnote or annotation). Such additional information is regarded as an extra explanation of | |culture-specific concepts (Baker, 1992) and is obligatory specification for comprehension purposes. Native speakers of Batak Tapanuli | |language (the native language of Batak community in North Sumatra), for example, have the word marhusip which literally means to whisper. | |If the word marhusip is used in the context of discussing marriage within the community in question, its meaning is more than to whisper. | |It refers specifically to a situation where family members of the bride meet family members of the groom to talk about the dowry. In the | |meeting, family members of the bride whisper with one another while deciding the amount of dowry they ask from the groom. Family members of | |the groom also do they same thing while deciding whether to accept or reject it. In this context, the word marhusip may be translated into | |to whisper, but additional information to clarify the meaning of marhusip is needed to help target readers understand its underlying | |concept. | | | |Addition of information for specification purposes is also required if ambiguity occurs in the receptor language formation and if the fact | |that greater specificity may be required so as to avoid misleading reference (Nida, 1964: 227). It would be misleading, for example, if the| |word men in Tannen is an apologist for men is translated into para pria in Indonesian. The reason is that it does not actually refer to men | |in general but to American men in particular, who became the focus of Tannens study on male-female interactions. It can be argued that | |translators should add the word Amerika to the Indonesian version to avoid ambiguity or to avoid a misleading interpretation of the outcomes| |of the study by Indonesian readers (Nababan, 2003). | | | |Amplification from implicit to explicit status is another factor that requires additions. In relation to this, Nida (1964) states that | |important semantic elements carried implicitly in the source language may require explicit identification in the receptor language (p. | |227). In a given context, the meaning of the sentence, This rule is to round to the nearest even number, is implicitly stated and can easily| |be understood by readers of the original text (See Nababan, 1989 and 1999) If translated into Indonesian, an addition of information of | |suatu angka yang berada pada dua batas kategori (a number lying between two categories) and alteration of word class (the active verb | |membulatkan into the passive verb dibulatkan) are required to achieve grammaticality and produce an explicit meaning for Indonesian readers. | |It is by convention the Indonesian transitive verb membulatkan, as the equivalence of to round, needs an object. In such case, that sentence| |should be rendered into: | | | |Target sentence: | |Menurut aturan pembulatan ini, suatu angka yang berada pada batas dua kategori dibulatkan ke angka genap terdekat. | | | |Back-translation: | |According to the rule, a number lying between two categories is rounded to the nearest even number. | | | |Addition of information may also be required due to the shift of voice and the alteration of word classes to avoid misinterpretation (Nida, | |1964: 227). The word cut in I cut my finger is an active voice. If translated into Indonesian, the word class should be changed into a | |passive one, tersayat (was cut) and the addition of oleh pisau (with knife) is needed if a native speaker of Indonesian means that he or she| |did it by accident. There are also cases where two languages use a different class of words and a different level of utterances to denote | |the same meaning. The adjective adjustable in I have an adjustable chair is changed or translated into an adjective clause yang dapat | |disetel (which can be adjusted) in which the addition of yang (which) is obligatory to achieve grammaticality. | | | |3. 2 Deletion of information | | | |Baker (1992: 40) refers to deletion as omission of a lexical item due to grammatical or semantic patterns of the receptor language (Baker,| |1992: 40). She states further that | | | |this strategy may sound rather drastic, but in fact it does no harm to omit translating a word or expression in some contexts. If the | |meaning conveyed by a particular item or expression is not vital enough to the development of the text to justify distracting the reader | |with lengthy explanations, translators can and often do simply omit translating the word or expression in question (Baker, 1992: 40). | | | |There are cases where omission is required to avoid redundancy and awkwardness (Nida, 1964: 228) and this strategy is particularly applied | |if the source language tends be a redundant language. The category of plural in English is both morphologically conditioned (e.g. | |child/children, mouse/mice), and phonologically conditioned (e. g. book/books, box/boxes, pen/pens). In some circumstances, a plural noun is | |also preceded by a determiner showing plurality (some books, three pens). If the double expression of such category is reflected in | |Indonesian, redundancy will occur. It is by convention that the category of plural in Indonesian is lexically formed by repetition of the | |noun buku-buku (book-book) or by adding a noun quantifier such as beberapa (some) or tiga (three). Once a given noun is in the plural form, | |the quantifier has to be deleted. On the other hand, once there exists a quantifier denoting plurality, the noun in question should be in | |the singular form or the repetition of the noun should be avoided. | | | |As implicitly stated by Baker (1992: 40) above, deletion may also refer to pieces of content rather than restructuring for grammatical | |purposes. Such a deletion of expressions or information is debatable in relation to the translation of academic texts, however. Anyone who | |writes an academic text, for example, will not include unimportant information in his or her writing. Similarly, anyone who reads such a | |text should consider that all information in the text is important. Translators are not an exception; they should read the text as the | |original reader or a non-translator reader reads it. That is to say that this notion of information deletion should not be used as an | |excuse to hide the inability of translators to understand and transfer message of the original text. | | | |3. 3. Structural adjustment | | | |Structural adjustment is another important strategy for achieving equivalence. Structural adjustment which is also called shift (see | |Catford, 1965) or transposition (see Vinay and Darbellnet, 1977) or alteration (see Newmark, 1988) refers to a change in the grammar from SL| |to TL (Newmark, 1988: 85). Similarly, Bell (1991: 6) states that to shift from one language to another is, by definition, to alter the | |forms. The alteration of form may mean changes of categories, word classes, and word orders. Structural adjustment, according to Nida (1964:| |226), has various purposes, including: 1) to permit adjustment of the form of the message to the requirements of structure of the receptor | |language, 2) to produce semantically equivalent structures, 3) to provide equivalent stylistic appropriateness, and 4) to carry an | |equivalent communication load. | | | |Newmark (1988: 85-87) divides the shift of forms into four types. One type of shift is the change from singular to plural or in the position| |of adjective. The position of an adjective in English, for example, may occur before a noun (i.e. a difficult text) or before and after a | |noun (i. e. a difficult text available in the library). An adjective in Indonesian always comes before a noun. Therefore, a difficult text | |and a difficult text available in the library should be translated into sebuah teks sulit (a difficult text) and sebuah teks sulit yang | |tersedia di perpustakaan itu (a difficult text which is available in the library or a difficult text available in the library) respectively. | |A second type of shift is required when a SL grammatical structure does not exist in the TL. In English, for example, cohesive devices such | |as however and nevertheless may be put at the beginning or in the middle of a sentence. In Indonesian, such cohesive devices always occur at| |the beginning of a sentence. The third type of shift is the one where literal translation is grammatically possible but may not accord with | |natural usage in the TL. The English sentence The man to whom she is talking on the phone lives in Jakarta can be translated literally into | |Laki-laki kepada siapa dia sedang berbicara di telepon tinggal di Jakarta. This literal translation is accurate in content but doesnt sound| |Indonesian . To conform to natural usage in Indonesian, the structure of the sentence should be adjusted into Laki-laki yang sedang | |berbicara dengannya di telpon tinggal di Jakarta (The man who is talking to her on the phone lives in Jakarta). The fourth type of | |transposition is the replacement of a virtual lexical gap by a grammatical structure (see Newmark, 1988: 87). | |In addition to the types of alteration described above, alterations of word classes (i. e. shifts from one class of words to another or from | |word level to phrase or clause level) are also required due to grammatical differences between the source and target languages. The | |preposition with in I am married with three young girls is changed into a conjunction dan (and), and the verb mempunyai needs to be added in| |Indonesian. The prepositional phrase in red in The woman in red is my wife is altered into an adjective clause yang berbaju merah (who wears| |the red clothes). | | | | | |References | | | |Baker, M. 1992. In Other Words: A Coursebook on Translation. London: Sage Publication. | |Bell, R. T. 1991. Translation and Translating: Theory and Practice. London: Longman. | |Bassnett-McGuire, S. 1991. Translation Studies. New York: Methuen Co.Ltd. | |Catford, J. C. 1965. A Linguistic Theory of Translation. London: Longman. | |Hervey, S. , Higgins, I. , and Haywood, L. M. 1995. Thinking Spanish Translation: A Course in Translation Method: Spanish into English. | | London; New York: Routledge. | |Koller, W. 1995. â€Å"The concept of equivalence and the object of translation studies†. Target, 7 (2), 191-222. | |Miao, J. 2000. â€Å"The limitations of equivalent effect†. Perspectives: Studies in Translatology, Vol. 8. No. 3, 197-205. | |Munday, J. 2001. Introducing Translation Studies. London; New York: Routledge. | |Nababan, M. R. 2003. â€Å"Translation Processes, Practices and Products of Professional Indonesian Translators. Unpublished Ph. D. Thesis. Schools| |of Linguistics and Applied Language Studies, Victoria University of Wellington, New Zealand. | |_________. 1999. Teori Menerjemah Bahasa Inggris. Yogyakarta: Pustaka Pelajar. | |_________. 1989. â€Å"Analisis terjemahan buku Research Methods and Analysis: Searching for Relationship karya Michael H. Walizer dan Paul, W. | |Wienir ke dalam bahasa Indonesia oleh Sadiman dan Hutagaol†. Unpublished Thesis. Surakarta: Universitas Sebelas Maret. | |Newmark, P. 1991. About Translation. Great Britain: Longdunn Press, Ltd. | |__________. 1988. A Textbook of Translation. New York: Prentice-Hall International. | |__________. 1981. Approaches to Translation. Oxford: Pergamon Press | |Nida, E. 1975. Language Structure and Translation. Standford, California: Standford University Press. | |______. 1964. Towards a Science of Translating. Leiden: Brill. | |Vinay, J. P. and Darbelnet, J. 1965. Stylistique Comparee du Francois et de L’angalis. Paris: Didier. | http://www. proz. com/translation-articles/articles/2071/1/EQUIVALENCE-IN-TRANSLATION%3ASOME-PROBLEM-SOLVING-STRATEGIES

Impact Of Technology In Architecture Cultural Studies Essay

Impact Of Technology In Architecture Cultural Studies Essay Technology is a kind of tools, techniques, systems and machine, in order to help people in solving problems and achieve goals. With the improvement of technology, people find it easy and convenience in doing things in their life. In addition, it also helps people to save time and cost while achieving goals and even improves the quality of works. In the twenty-first century, technology is almost everything and everywhere in the world. As long as there have been people, there has been technology. This quote hints that people use technology in almost everything they do and wherever they go. People find it hardly to avoid by using technologies, mobile phone is one of examples. Nowadays we can see most of the people are holding a mobile phone in anywhere. With the advanced technology, mobile phone can be used to take photo, web surfing, play games, watch videos and etc. other than just calls. This shows that technology has been already a part of human life. Other than that, the invention of internet by technology has directly changed the way on how the people live today compared to the previous generations. Almost everything can be done by doing it online in anywhere and anytime as long as they have a device that can access to the internet. Besides, the improvement of technology has influenced the several fields in the industry such as business, automobile industry, healthcare, film industry, architectural and etc. In the past, there were many issues that couldnt be solved but with the technology research through the years, the impossible became possible, many knowledge and information, machinery and device have been enhanced and brought into the industries. In this essay, architectural will be the range of study, the influences and impact of technology on architecture. Technology has affected architecture in several ways. Firstly, computer aided software was created to help architects in the development of design ideas in architecture project. Secondly, the construction machinery and methods were improved, in order to build any kind of form and shape to achieve the unique design of the architects. Thirdly, knowledge and information of architecture were enhanced by the invention of the new materials. Architecture has been played an important role in human life, without it human couldnt live in the earth until now. Previously, building was intended as a shelter or habitation for human, however human seems to be more concerned and demanded on the appearance of the building rather than its function in this twenty-first century. What is the reason of this issue? Does the technology affect the function of building? There are three topics to be discussed in this essay, information technology (IT) will be the first topic, the impact of information technology on architecture. The second and third topics will talk about the particular architects, Zaha Hadid and Frank Gehry, how they use the technology to apply in the design process and the construction of the unique form of the buildings. Several case studies of their buildings will be done in these topics. Background Modern architecture was a revolution. It destroyed the existing Beaux-Arts regime and replaced it with a new order. The face of earth would never be the same. (John Peter, 1994) Beaux Arts is a kind of style in architecture design and it remained in the architecture industry for two-and-a-half centuries before the modern style of architecture take place. The appearance of Beaux-Arts architecture looks much more complicated compared to the modern architecture because it was depended on the sculptural decoration and modern architecture was depended on simple kind of forms. With the time passed, the Beaux Arts style of architecture was slowly replaced by the modern style of architecture. It was difficult to find the Beaux Arts style of architecture in the twentieth century. The buildings were mostly designed with modern style by the modernist architects. As the twentieth century dawned, architecture was clearly overdue for a change. The nineteenth-century Beaux-Arts style was out of joint with the times. (John Peter, 1994) In the twentieth century, the mindset of architects in the design process of architecture was changed. The appearance of the buildings were started not to design with the purpose for historical commemoration but based on the specific function of the building. Whether it be the sweeping eagle in his flight or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Louis Henry Sullivan (Frei, 1992:32) This quote was made by one of the famous architects, Louis Henry Sullivan in his essay, The Tall Office Building Artistically Considered in 1896. With the quote that Louis Henry Sullivan made, every building has its own function which means how the way that the owner of the building used it and all the buildings should have its particular facade and form based on their specific functions. For instance, a hospital should have to be designed like a building that use to serve those people who come and seek for medical attention and people can be able to differentiate a hospital from a library that people use to borrow books and find research and resources or a school that people use to study. There were the good points and bad points in architectural by the law of Louis Henry Sullivan, form follows function. People may find it easy in finding the particular building that they want to go but it limited the design ideas from designing a building with a unique form, in order to make people have a different kind of feeling on the sense of sight. Other than just the law, the design ideas were also limited by the technology in the past. Some architects may have the design ideas with different kind of architecture style but they couldnt proceed to the construction stage by using the old technology. In the twentieth century, the technology has been improved and architects are starting to design with a phrase, function defies form which was the changing of the concept of architectural form and functions. The law of Louis Henry Sullivan, form follows function will be no longer exists in the next century. The form of the buildings were not designed according to their own function like the facade of a library may looks like a museum or people may not know what is it until they go into the building. Bernard Tschumi, a renowned architect and a transgression thinker in architectural issues, suggested that function does not follow form, form does not follow function. However form and function certainly interact, if only to produce a shock effect. (Izham Ghani, 2007) The new technology, defined as industrial or applied science, produced a multiplying array of new machines and materials. (John Peter, 1994) With the improvement of technology, several new materials were invented into the architecture industry. These new materials were inexpensive and flexible to use in construction and the invention of these enabled the architects to create different kind of unique design in architecture. Other than that, the limitations of the past in construction can be solved by using the modern technologies. The products of the new technology steel beams and cables, reinforced concrete, and plastic changed the way buildings were designed and built. Units mass-produced in factories and assembled with modern machinery on the site save both time and money. Perhaps most important of all, they save labor. All of this is still true today, despite the fact that our buildings contain sophisticated equipment for heating, cooling, lighting, communications, and security unimagined in earlier times. (John Peter, 1994) Human got a lot of benefits by the improvement of technology in the time passed. Aesthetic architectures were created to beautify the environment, in the same time people can live or work in a comfortable environment, in order to produce high quality works. Architecture with the application of new materials for the appearance of the building can produce a beautiful sense of sight to people. At the beginning of the nineteenth century, the German architect Peter Behrens designed the influential Berlin Turbine Factory for the electrical firm Allgemeine Elektrizitats-Gesellshaft. With its reinforced Concrete and huge glazed side-walls, it signaled the emergence of a new architecture. Walter Gropius, Mies van der Rohe, and Le Corbusier worked in his office. (John Peter, 1994) In the twenty-first century, many architecture styles were created and many buildings were designed and constructed with different ways to produce aesthetic and unique appearance. Irregular shape of architecture can be constructed by using the high technologies of construction. It is based on the demands of the architects, architects can design the building in any kind of shape that they want with the advanced technology today. The advanced technology allowed the architects to generate their ideas digitally which designing in a virtual space. It can be done by using the computer aided software which is another creation by the technology. With all these technologies, architects gained a lot of benefits in the designing process and even can produce a great work in architecture. Information Technology Information technology (IT) is the meaning of the use of telecommunications and computers equipment for the purpose of storage, processing, transfer and manipulating data. People normally used IT as a term of synonym for computers. However it has consist of many different kind of technologies such as computers, computer software and networks, telephones, mobile phones, printers and scanners and even fax machines. With the invention of IT, it did change the way people work other than the way people live. It helps people to save time and cost to produce even better work compared to working manually. Most of the works can be done with paperless in the electronic way. Other than that, it has the ability for people to produce mass production in a short time. Electronic mail, groupware, telecommuting and videoconferencing, have become relatively standard technologies to enhance group processes. These technical innovations have made it possible for work teams to communicate at anytime, anyplace and anywhere. (Johnson Clayton, 1998) IT brings benefits for the people who work in group, it makes people convenience in communications and allows them to have group discussions at anytime, in order to produce a better and quality result. Information technology can significantly improve work group productivity by increasing the speed and decreasing the cost of communication and coordination. (Johnson Clayton, 1998) At the same time, people are also able to transfer or exchange data and information with the internet technology by using the electronic mail or several software such as Dropbox, Virtualbox and etc. They can instantly get all kind of data and information in electronic forms from the certain person that they are communicating with. In this way, people manage to save cost and time in travelling around to get all the documents that they want. The top three organizational effects were: allowed business to be done at greater distances, shortened work cycle time, and reduced the need for clerical support staff. (Johnson Clayton, 1998) With all these advanced technologies, the way of architects think in designing a building has been changed. The design of architecture will be demanded on the conceptualization, aesthetic or functionality. It is because of the advancement of the technologies has been resulted in the lost of the basic function of a building. In the past, people have to send letters by putting them into the post-box, shopping in shopping malls, super markets and retails or do research and borrow books in the library. With the advanced technology, all these activities can be done by using email technology, online shopping and web searching for information or download e-books from the internet. Nowadays, people are too relied on using the technology to do everything, they can achieve their goal or complete their task by using the internet without leaving the chair. Architects have to design with the aim of beautify the space instead of the functionality of it because the need of built space has been reduced. As a result of this, many buildings were designed in curvilinear forms with the assist of information technology. IT has freed the architect to create heretofore unaccomplished curvaceous form, and new service areas are emerging in the information age frontier marketplace. (Larry R. Barrow, 2000) Other than that, IT has impacted architecture in the design process as well other than just the form. In the end of the twentieth century, architects are starting to design and generate ideas by using computer. Complex and unique design of architecture can be done with computerized and the invention of computer aided software such as AutoCAD, InteriCAD, Adobe software, Rhinoceros, 3D Studio Max, CATIA (Computer Aided Three-dimensional Interactive Application) and many more. With all this computer aided software, architects are able to save time and create unique design that cannot be done by manually. Other than that, it enabled architects to have accurate measurement for the space calculation, in order to create realistic visual of the designed building. In the twenty-first century, computerization and the improvement of design technology and practice are two of the most important technology in the architecture industry. Improving design technology means the development of new design tools that help designers spend less time and effort on data collection, computation, and preparation of design documentation, and more on problem solving. (Hugues Rivard, 2000) It is clear that computer aided software has already become one of the design tools in the designing process in the architecture field. Drawings are the main output of the design process in architectural and there are two types of drawings which are the two-dimensional drawings and three-dimensional drawings. Two-dimensional drawing defined as having all elements in a flat surface and normally it comes with only two dimensions either length and width or width and height, without any depth or thickness. And, three-dimensional drawing defined as images or pictures with the objects that come with all the three dimensions which are the length, width and height. Furthermore, drawings are produced by using the computer aided software with the application of virtual reality (VR). VR is a computer-generated world involving one or more human senses and generated in real-time by the participants actions. The real-time responsiveness of the computer to the participants action distinguishes VR from other kinds of computer-generated simulations. The participant in a VR environment is perceiver and creator at the same time, in a world where the object of perception is created by actions. (Daniela Bertol, 1997) A virtual model can be created with the application of VR in the computer aided software to simulate reality for a three-dimensional image. This model enabled architects to have a detailed planning and predict any kind of technical issues, in order to achieve the demands of realism. Besides, it allows architects to visualize spaces efficiently and produce a most truthful image of a building. Moreover, the real image of the building can be seen in the computer or printed it out before it is built. Thus, architects are able to edit or change the design if there is any unpleasant feel or it looks unsightly. Virtual Reality Virtual reality (VR) is clearly introduced in the previous contents. From the research, VR applications have also been used in various fields like medicine, astronomy, entertainment, sport, art and etc. And, it has been used as a design tool in architecture design. We can easily observe how the characteristic of VR such as interaction, immersion and three-dimensionality, react in the architecture field. By the application of VR, rendering tools have been provide for perception, evaluation and the aesthetic view of an architecture environment before construction from the change of perspective. Hereby, a question will be bring up into this content How does VR use as a design tool in architecture design? Based on the investigation of design issues through the year goes, the design process has been improved and became interesting after the applied of VR in the architecture field. However, using VR as a design tool has the least potentiality among the VR application. Traditionally, the process of concept ideas input was running with hand-rendered, two-dimensional representations or sketches by writing materials such as pencil, paint or ink on paper but it can now be transformed with the immersive way to produce preliminary sketches or three-dimensional visuals with computer-assisted technology. It is all credit to the implementation of VR. During the implementation of VR in the architecture design, the three-dimensional modeler 3DM that has been developed at the University of North Carolina created the three-dimensional models by using a HMD system and hand-held pointing device. By the providing of this application, models can be transform and edit with the capabilities of copying, pasting, cutting, moving and scaling and even can be manipulated with the immersive ways. Design Process from Sketches to Models There are many stages in the design process such as mapping, diagrams, sketches, construction drawing and etc. Sketches and working drawing with the concept ideas input are important while they can be differentiates by the accuracy, detail and amount of representative information. When the input of the concept ideas on the sketches are enough to be expressive and able to develop into working drawing which mean it can be program and execute by the computer. Computer-aided design (CAD) is useful and convenience in modeling because it provides valuable tools. For an example, a unique curved wall design of a facade can be extrude with a round shape of opening while its model can be implement with exact dimensions given of the wall and the opening. And, repeating operation can be implemented in the CAD application as well. In the other hand, the immediacy of the process by translating a sketch straight into a functional model can enhance the act of creativity and the understanding of the three-dimensional space. Two-dimensional Media and Scale Models The two-dimensional media such as paper is always using in the design of architecture as the communication of concept ideas into the design development. Other than that, the presentation drawings such as the construction drawing, detailing drawing and three-dimensional perspective are representing the three-dimensional objects with two-dimensional media. Even every output of the computerized such as CAD has to be present with the two-dimensional media by displaying on the screen or printed on paper. There is another option for the design of architecture which is the scale models while it can define the understanding and fulfill the usage of the unbuilt three-dimensional space. However, the quality of the space has been reduced due to the model cannot be inhabited and user cannot experience from the inside. Virtual Environment While the running of design process takes place in a virtual environment where the designer is inside the product of his design is called immersive design and different conceptions will be bring to the act of creativity by this process. The creation of form is possible in the immersive design environment like the raising of walls, subtraction and rotation of the objects. Floors and stairs can be built and edited with the reaction by the perceptual impact. Boolean operations of addition or subtraction can be used for the design which based on volumes to allow the act of molding and carving motion. The different values have been assumed while the implementation of traditional compositional rules changed from two-dimensional representations into three-dimensional immersive environment. Proportions between various architectural elements can be verified by inhabiting the space. Though to date, immersive design should be realize with the virtual reality application which will revolutionize the design of architecture. The discussion of the traditional act of designing should be carry out for the architect to adapt to the notion of sketching in space and being inside and a direct experience of three-dimensional space. Zaha Hadid Zaha Mohammad Hadid is an Iraqi-British architect who born on 31st October 1950 in Baghdad, Iraq. She is the first Muslim and female who got awarded the Prizker Architecture Prize in 2004. She also received the Stirling Prize continuously in 2010 and 2011. In Zaha Hadids education, she studied architecture course at the Architectural Association (AA) School of Architecture in London after she got a degree in the mathematics course at American University of Beirut. After that, she worked for her previous lecturers who are Rem Koolhaas and Elia Zenghelis. She also worked as a lecturer of AA in 1980s after she became a partner with Koolhass in 1977. She then established an architecture and design firm, Zaha Hadid Architects with over 300 employers in London, United Kingdom. Zaha Hadids buildings are always designed with the appearance of uniquely futuristic style and complex form. With the advanced technologies and new materials, she is able to produce curvilinear kind of architecture with her contemporary and innovative design. Her completed and on-going projects included Contemporary Arts Centre, Guangzhou Opera House, Vitra Fire Station, BMW Central Building, London Aquatics Centre, Galaxy Soho and etc. Other than that, she is also working on interior and designing furniture and automobile with the characteristic of fluidity. Zaha Hadid has become one of the famous contemporary architects by taking the benefits of the advanced technologies to apply on her architecture design. She is interested on the impact of technology because it helps in the possibility of the construction and affected the way of designing a building. In 2012, she won the Jane Drew Prize and from a particular interview by Architects Journal, she advised architects to invest in digital technology and travel around, it helps in the inspiration and creativity of design. (Merlin Fulcher, 2012) BMW Central Building BMW Central Building was the winning design of Zaha Hadid of the Pritzker Architecture Prize in 2004. It is located at Leipzeg, Germany and its complex built was cost about 1.55 billion dollars. It is use to manufacture the BMW 3 Series Automobile. BMW AG. Munich Germany is the owner of the building, 60 million dollars were used for the cost of construction. It was constructed by Arge Rohbau, OBAG and Wolf Mueller GmbH with the supports of structural engineer, AGP Arge Gesamtplanung, IFB Stuttgart. The original construction of the BMW factory consists of three different buildings which were designed by their own estate and management group. The three different buildings are functioning as for the manufacturing process of the production of BMW 3 Series automobiles. They are separately undertaking the making of auto bodies, painting process and the final assemblage process of parts. There is a competition held for the purpose of designing and connecting all the 3 different buildings. Connectivity was used as a concept of Zaha Hadid in the design which was the method of overlapping and interconnecting between the spaces and levels. As a result of the concept application, the separation of the three buildings was blurred and it gave a complex design in the interior. Zaha Hadid has fully utilized the advanced technology of design tool and machinery of construction and the new materials in both constructions and design process of this project. A conversation has been carried out between Zaha Hadid, Patrik Schumacher (Partner of Zaha Hadid), Lars Teichmann (Project Architect of Zaha Hadid Architects) and Todd Gannon (Series Editor, Source Books in Architecture) about the design process and construction techniques of this project. In the conversation, Lars Teichmann said that there is always a person testing the ideas with physical models in the workshop and in the same time, few persons will be doing development of three-dimensional models and two-dimensional drawings in the computer. And, all this process allows them to develop a range of possible interpretations of their ideas. Besides, concrete was used as the material of the walls to solve the loads problem that would be carried down through the building. Concrete walls are much stronger to carry more loads and they were able to cut openings through the concrete walls with advanced technology as they needed. (Todd Gannon, 2006) London Aquatics Centre London Aquatics Centre is a centre for the use of indoor sports which are swimming and diving. It was constructed to be a venue for the London 2012 Olympic Games. The centre has been built at 27th July 2011 and it is located at Olympic Park, Stratford, London, United Kingdom. It is operated by the Olympic Delivery Authority, moreover, the construction has cost about 269 million pounds. Besides, the centre has been built by the contractor, Balfour Beauty with the help of structural engineer, Ove Arup Partners. Furthermore, the capacity of the centre can fit up to 17,500 seats. Evidently, from the complexity and unique design of the aquatics centre can be seen, that was under Zaha Hadids contemporary and innovative design. The aquatics centre was designed by Zaha Hadid with the concept of the fluidity of water in motion. The design of the spaces and surrounding environment has come with the inspiration from the landscape of Olympic Park. Precast-concrete has been used as the main material for the construction of this building. Other than that, the roof that looks like a wave was constructed with steel and glass was used for the facade of the building. There were wings on the both side of the building that used to provide extra seating for the audiences of the Olympic Games. However, they would not be there permanently because they were not a part of Zaha Hadids original design. Once the games are over, they will be removed and in the same time, the aquatics centre will be deconstructed and it will be open again for the public in 2014. Jacques Rogge, IOC President, described the Centre as a masterpiece. He said that he had a visual shock when he was visiting the centre last year (2011) because he felt that this centre is unique and a state of art compared to other venues that he saw. (BBC Sport, 2012) It is apparent that Zaha Hadid has applied the technology well in her architecture design. Thus, she can create many kinds of unique design and aesthetic buildings to beautify the environment and of course with her innovative mindset. Frank Gehry Frank Owen Gehry was born with the name, Frank Owen Goldberg but with the suggestion by his wife, Anita Snyder, he has changed his name to Frank O. Gehry. Frank Gehry was born on 28th February 1929 in Toronto, Ontario, Canada. He was a winning architect of the Canadian-American Pritzker Price who based in Los Angeles and he also awarded several prize such as AIA Gold Medal, National Medal of Arts and Order of Canada. In the World Architecture Survey in 2010, his works have been quoted as the important contemporary architecture in the world because he was one of the most influenced and important architects in the twentieth century. With his reputation as a famous architect, he has considered as a modern architectural icon in the architecture industry. His buildings are well-known in designing with sculptural in form and always full of surprise with amazing architecture design. In 1954, he studied architecture course in the University of Southern California and got the Bachelor of Architecture degree. He then studied city planning in Harvard University Graduate School of Design and he worked for a few architecture firms. In 1962, he established his own company, Frank O. Gehry and Associates, Inc. and he started his architectural career. In 1989, the way of his designing process has been changed, from manual to computerized. Jim Glymph who was the computer systems expert joined Gehrys company while he wanted to design more on curves. He then wanted the more complex shape in his design and Glymph helped him by getting CATIA program from the aerospace industry. (Mild Friedman, 2002) With the help of the computer software programs, Gehry started to reject in designing with straight lines and boxy shapes in architecture. With his built up architectural career, he managed to produce designs for the public and private architecture in Europe, America and Asia. In the year 2002, Gehry Partners, LLP was established, with over 175 employers in the company and it provided full services for the residential, commercial and institutional. In the Gehry Partners company, most of the employers have the ability to produce technical drawings and construction documents and they are qualified to manage complex architecture projects. The company is working by depending on the Digital Project, a computer aided design (CAD) application based on CATIA software which was developed by one of the Frank Gehrys companies, Gehry Technologies. Within the years, Frank Gehry has produced many buildings with striking and unique design. His buildings consist of his owned residence, Guggenheim Museum, Walt Disney Concert Hall, Experience Music project, Weisman Art Museum, Dancing Horse, Art Gallery of Ontario and etc. With the assist of the computer technology and the application of unconventional materials, Gehry was able to create deconstructed aesthetic building in deconstructivism style. CATIA CATIA is a type of computer aided design software with a full form of Computer Aided Three-dimensional Interactive Application. It was developed by a French company named Dassault Systemes with the licensed, Proprietary software. A French aircraft manufacturer, Avions Marcel Dassault started to develop CATIA in 1977 and it has been applied in several industries such as automobile, aerospace, shipbuilding and etc. It helps in the design development with conceptualization, three-dimensional modeling, visualization and etc. Complex innovative forms can be also created by using CATIA. Guggenheim Museum Guggenheim Museum is an art museum that designed in modern and contemporary arts. It was established on 18th October 1997 and located at Abando, Bilbao, Spain. This contemporary building is owned by Solomon R. Guggenheim Foundation and it was built by Ferrovial, S.A. with the construction cost of 89 million US dollars. Moreover, it was built along the Nervion River and mainly used to exhibit the works of international and Spanish artists. Besides, it has been one of the most famous buildings especially in the year of 1998 and 1999 because it was the famous topic among the architects in the industry. In the year of 2007, there were more than one million of people to visit the museum. In the 2010 World Architecture Survey, it has been called as one of the most important building since 1980. Other than that, it has been called by the world-famous architect, Philip Johnson, the greatest building of our time. The New York Times even said that the building is a miracle. (Frank O Gehry A Modern Architectural ICON,

Marks and Spencer Internal and External Factors

Marks and Spencer Internal and External Factors Analysts did not expect there to be a double-dip recession first, but changes in consumer spending trends raised concerns for keeping a keen eye on consumer confidence by carrying out in-depth customer surveys every month. This was to become and stay realistic. Leaders of large firms are very cautious regarding UK economic environment. UK is considered to come through the deepest ravages of the economic turmoil recently and in such a situation still MS managed to post profits of  £632.5m for the last financial year. With the worst effects of the recession behind , the strong foundations in place, and its core values helped MS set for growth under hard circumstances. At  £632.5m, MSs adjusted pre-tax profits for the 12 months to 27 March were 4.6% higher than a year ago but well below the  £1bn profits achieved in 2008. These stats along with the new budget announcement, impact on consumer spending remains a cautious issue and will have impact on outlook for the year ahead. Business Environment Analysis PESTLE The external environment of Marks Spencer is comprised of all the elements that determine what the it needs to compete in its respective industry. Following is highlighted some factors of MAs external environment and how they effect Marks Spencer in executing its strategies: (P)OLITICAL European Integration and Free Trade Agreements have opened up markets for British other Companies to invest in Europe. Thus, causing MA to fight hard to maintain its market share with aggressive strategies. Generally any trade is allowed in UK provided that it does not oppose public policy, public order, or any existing law in the land. But for Marks and Spencer, the most troublesome political elements that they have to contend to deals with the issue of labour laws and industrial relationship. In the long history of MA, its development efforts have been controlled by many infringements in labour laws in local operations and also in international initiatives. (E)CONOMIC UK Retail sector is quite recession prawn and also very sensitive to changes in interest rates. With the event of September 11, the world economies have suffered heavily, Once the customers and economy was on boom track after September 11 post effects, the financial crisis of 2009-09 has again set the economies struggle for survival. UK economy after fighting hard has now regained its system and consumers are again optimistic and the retail industry is once again booming. The United Kingdom being a hub of commerce in Europe, has consumers not limited to only locals but flocks of tourists also, thus creating much variations in base trends and retail business. (S)OCIAL Changes in consumer taste and lifestyle represent both opportunities and threats for the industry. UK consumer have a loyal tendency particularly towards brand. Quality of the product, but these factors can be easily overcome by fairly competitive pricing strategy from a competing brand. Moreover, consumers preference towards trendy styles rather than classics are also apparent in UK consumer market. This is specially in case of Marks and Spencer, as it has struggled hard to gain a greater market share of its customers. This makes evident that UK consumer places high value on their money. (T)ECHNICAL Changes in retailing methods such as Internet used as online shopping store is a common practice in retailing, widening the scope of ecommerce. Moreover, Paperless operation and use of IT systems has provided flexibility in the executing operations of the business. Online marketing activities over the net is also becoming one of the competitive advantages held by the leading retail companies in UK. (E)NVIRONMENTAL The renewable and environmentally friendly sources of resources used in production are opted by most of the companies across globe now which has posed greater struggle for companies to maintain its market share. For Marks Spencer, careful use of fabric and raw materials is a greater concern now. (L)EGAL National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes is closely monitoring practices of companies so as to evaluate them on complying with legal restrictions . Analysis of the External Environment of Marks and Spencer The retail environment in UK appears to be extremely attractive. Companies, although have government support still there exists in the market some level of difficulty in penetrating the retail market, especially for new entrants, due to the strong hold of monoliths This is also true companies like Marks and Spencer, having strong historical background that their environment is essentially welcoming and neglecting the fact of cutthroat nature of the competition there are chances of immense demise for companies. PORTERS 5 FORCES Porter explains that five forces exist in a market, which determine the intensity of competition and profitability of MS . The first is the threat posed by new entrants, the high capital expenditure and customers changing expectations put significant barriers to entry, making market also sensitive to reputation. But, with emergence of low cost manufactures a significant threat is posed for MS market. There is an opportunity in the low price/ low economy (fast) sector and BHS and Top Shop or ASDA may also consider introducing low cost home products. The second is the threats from substitutes, as there are many retailers in both clothing and food sector, MS has serious concerns regarding this. The third force is the threats from the bargaining power of buyers, this is strong for both MS and the entire food retailing industry with a large number of alternative suppliers, hence, the aggressive pricing strategy which causes strong competitive rivalry in the industry and is getting intensified because of little or no differentiation in the basic product offered. Last is the threats from the suppliers bargainin g power which is considerably low for food industry, due to a range of alternative sources of supply available for products. SWOT SWOT Analysis will help us in understanding Marks Spencers current situation in terms of strengths and where improvements are required within the business and what outside environmental threats it faces along with what new opportunities are available in the short and medium term. (S)TRENGTHS Diverse ranges of Products Food, Clothing, Financial products, furniture, wine and Home Largest retailer in the United Kingdom by sales. Strong Cash Flow Position Increase turnover and trading profits Leading Premium Quality Food Retailer Brand Awareness (O)PPORTUNITIES New Products Innovation Alliances Customers demand change to more value for money products Develop overseas supply chain (W)EAKNESSES Perception of High Prices Customer disinterest Environmental issues: Pollutions Substitute products or technologies (T)HREATS New existing competition Volatility in Price of raw products New legislations Economic recession Low cost retailers  · Extremely high competition Analysis of the Macro environment Microenvironment MS is rated a successful multinational corporation. It has created its large number of loyal customer base by providing them with its high quality, good service, comfortable shopping environment and convenient access to outlets and products. But, due to the immense competition in market and also MSs own wide product ranged offered it has to revise its marketing segmentation approach, especially in reference to clothing market. Consumers have changing fashionable design and coloring requirements and MS as is facing different target markets need to change its designs, cuts and color schemes to meet their demands. These need to specific and separate for women and young consumers who are its main target. MS also needs to enhance stock management. Combing its information technology system with stock management ca help MS find problems immediately and solve them efficiently to supply products timely. MS also needs to consider the global economic environment, where the economic recession has caused deciling sales for MS, it should focus more towards mid-age and mid-class as its target group as now their incomes can afford the high price of MS. Trend Impact Analysis Proposed Strategic Plan for MS After doing analysis of the environment of the MS, the proposed strategic plan will be considering both the internal as well as external environment. Initially its value chain should be focused on: Value Chain The value chain of the organisation is coined primarily by Porter as a tool to recognise the inherent capabilities of the organisation to realise its competitive advantage. The following will describe the primary activities and support activities of the company. Primary Activities The primary activities take in hand several specific functions of the company: inbound logistics, operations, outbound logistics, sales and marketing, and service. Marks and Spencer receives its inventories from its suppliers, initially the strategy was to stay limited to English suppliers but eventually this trends is now shifting and now suppliers include international suppliers also. Marks and Spencer is involved in the direct selling of apparel, foodstuff, and even home furnishings. The sales and marketing of the company should be the most prioritised elements for the organisation, due to the intense competition present in the industry, vying for consumer favour and to add value to the brand , it takes a step above the rest of these primary activities. Support Activities For these support activities, the company needs to have hold of its f human resource and technology, where with help of proper training of common employee, the company can ccreate knowledge of its products and their awareness during the processes of selling to customers. Use of technology in similar manner can significantly infused in the operations of Marks and Spencer. This includes providing online transactions and loyalty cards on which they should be doing continuous improvements and innovation. Strategic Options Available To create sound strategic options for the MS, they must consider the benefits and impacts those can have on company financial position and customer base also. Following are discussed some options which following the current recession and UK competitive market structure can be of good benefit for the company   Brand repositioning: this technique if used to create fresh feeling in the minds of customers for the brand after frequent intervals. Moreover brand repositioning requires a lot of work on new targets, segments and options, the changing consumer trends and demands can be well handled by MS using such strategies The rapid competition demand fast and logical decisions which are flexible and designed in such a ways that immediate implementation is possible as customers dont have time now and immediately switch to other brands. Thus the structure of decision making should be redesigned to make it more integrated and flexible. Of the many strategic options available for Marks Spencer it appears that Marks and Spencer could focus on to refurbishing its operations. For instance, the company should look into a partnership with the more current and competitive players in the retail industry. This can help broaden the overall outlook of Marks and Spencer regarding their standing in the market. Marks Spencer needs to move ahead with major technology-driven change projects, despite cautiousness over the economy. Improvement in systems can also take place to improve supply chain processes which includes enhancing stock management systems to provide more accurate real-time stock level information. Getting Cost efficiencies by introducing some new point-of-sale system and better customer service to all stores Building a strong multichannel capability can also be useful which will result in more website development and introduction attractive and more efficient facilities and stock availability information for customers

Essay example --

A DMV hearing takes place at the DMV, not the court, and focuses on license suspension and revocation. A DMV hearing is offered to those who have been pulled over for DUI and gives that person a chance to explain the situation and the details surrounding their arrest in an effort to keep their license from being suspended or revoked. A DMV hearing is highly recommended and will better your chances when it comes to keeping your license. It shows that you care and you want to take responsibility for your actions. What the court decides and what the DMV decides about your case are two different things. The court can dismiss or lessen the charges with your case, but that doesn’t mean the DMV will do the same. You have to deal with each separately. At your DMV hearing you have the right to be represented by attorney, you can present any evidence and/or bring witnesses, cross-examine opposing witnesses, and as an entirety this is your chance to have your case be reviewed by an impa rtial person. You or your attorney can request any evidence that the DMV has about case. The evidence needs t...

The Role Of The Front Office :: essays research papers

The Role of The Front Office A security program is most effective when all employees participate in the hotel's security efforts. Front office staff play a paticularly important role. Front desk agent, door attendants, bellpersons, and parking attendantshave the oppurtunity to observe all persons entering or departing the premises. Suspicious activities or circumstances involving a guest or visitor should be reported to the hotel's security department or a designated staff member. Several procedures front desk agents should use to protect guests and property have already been mentioned. For example, front desk agents should never give keys, room numbers, messages, or mail to anyone requesting them without first requiring appropriate identification. Similiarly, the front desk agent should not announce an arriving guest's room number. Guest's may be further proteceted if the front office prohibits staff members frrom providing guest information to callers or visitors. Generally, front desk agent should not mention guest room numbers. People calling guest's at the hotel should be directly connected to the appropriate guestroom without being informed of the room number. Conversely, someone asking for a specific room number over the telephone should never be connected until the caller identifies whom he or she is calling and the hotel employee verifies the identity of the person in the room requested. A person inquiring at the front desk about a guest may be asked to use the house phones so that they connect only to the hotel operator. The caller can then be properly screened to provideadditional security. Front office staff may also inform guest's of personal precautions they may take. For example, front desk agents may suggest that guests hide and secure any valuables left in their cars.

Define the Key Terms Essay

Application: Generally, a function on any kind of computer or electronic device that is useful to the user, which can give the user a reason to want to own and use the device. More specifically, software that performs some useful function for a user. Computer network: A combination of many components that work together so that many different devices can communicate. Computer networking: The gerund form of the term computer network. Email: Electronic mail. An application in which the user can type text and attach other files to create the electronic equivalent of a postal letter, and send the email to another person using his or her email address. Enterprise network: A network owned and operated by a company, with that company being somewhat larger than typical, generally (but not exactly) with more than 1000 employees. HTTP: Hypertext Transfer Protocol, The protocol  used by web browsers and web servers to define the format of URLs (web addresses) and the messages used to exchange web objects. Internet/the Internet: The global network formed by interconnecting most of the networks on the planet, with each home and company network connecting to an Internet service provider (ISP), which in turn connects to other ISPs. Link: A generic term for any network cable or wireless communications path between two devices over which bits can be transmitted. Node: A generic term for any networking device that sits on the end of links, for the purpose of both connecting links to create physical paths and to make decisions about how to forward data through the network. Protocol: A set of rules that different devices and/or software must follow so that the network works correctly. Video frame: A grid of pixel locations of a chosen width by height that contains the lights/colors to be shown in a video at a single point in time. Voice call: A more modern term for a telephone call that does not use the word telephone, instead emphasizing the fact that the traffic that flows between the endpoints is voice. Web address: Text that identifies details about one object in a network so that a client can request that object from a server. An informal term for URL. Web browser: Literally, software controlled directly by a user that requests web pages from a web server, and after receiving a page, displays the web page in a window. More generally, this term refers to both the software and the hardware on which it executes. Web page: In a web browser, all the text, images, video, and sound that fill the window of the browser when the user opens a link to some web address. Web server: Literally, software that stores web pages and web objects, listens for requests for those pages, and sends the contents of those pages/objects to clients. More generally, this term refers to both the software and the hardware on which it executes.